How to Manage Acquisition Communications Lenore
Thomson Reuters announced its acquisition of FXall in July 2012. The goal was to maintain FXall’s brand and key client focus on corporate treasurers and asset managers, while also maintaining relationships with bank partners and hedge funds. There was a need to manage all external communications to key stakeholders, including investors, clients, prospects, and strategic partners of both companies, as well as the media, industry analysts and the market. Additionally, it was important to manage all aspects of internal communications to maximize staff retention and create a cohesive team going forward to execute on and realize the vision of the combined companies.
Working with the executive leadership team, we developed a plan to maintain FXall’s unique branding while creating high impact messaging around the value proposition of the combined entities. We created a combined vision, mission and strategy to reposition the business for growth. A thoughtful internal communications program was designed to effectively communicate the new positioning to over 1,000 employees and the combined global management team across both organizations. An effective internal sales education program was developed to help enhance cross-selling of all capabilities across both business client segments.
The corporate transaction closed smoothly and achieved the company’s growth objectives.
Successful communications and outreach accomplished the desired goals of retaining both staff and clients.
The executive leadership team became focused on clear strategic objectives that were closely aligned with performance reviews.
The transaction received very positive major media coverage and increased market awareness.