How To Brand A New Service Offering? vania
Faerstein and Associates
A nonprofit expert, Dr. Leslie Faerstein, decided to start a consulting firm and needed assistance in determining her branding and strategic positioning to differentiate herself from other consultants in the market.
Develop a new business name – Faerstein and Associates – to convey expertise.
Create a unique brand with a strong identity.
Highlight Dr. Faerstein’s expertise, services and strengths by highlighting her ability to help nonprofit boards and foundations to establish their mission and vision.
Leveraging her background building and helping nonprofits to expand, the concept of growth was incorporated in the tagline “Let us help you grow” as an important theme echoed in the tree imagery of the company logo.
A visual identity system and guidance around social media strategies were also provided.
Dr. Faerstein was able to create a complete sales and marketing collateral system within 2 months to launch her new venture and was immediately retained as the Executive Director for a nonprofit organization.
“Working with Lenore made all the difference in getting my new business launched – quickly and on message. Her guidance was invaluable in helping me think through how I wanted to present myself. We created a brand that reflects my vision and represents my business effectively. Lenore partnered with me to develop the right sales tools tailored to my needs and I’m thrilled with the results!”
Leslie Faerstein, Founder, Faerstein and Associates