Project Description

LavaFX Acquisition

  • Create integrated branding under Aggregator name

  • Communicate acquisition value proposition to all external stakeholders (current and prospective customers of both companies, media, industry analysts, investors, strategic partners)
  • Manage internal communications and integration to minimize staff turnover and disruption

  • Develop sale outreach and engagement program to support client retention

  • Design powerful advertising and media outreach to communicate the benefits

  • Redesign the website to present integrated capabilities

  • Successfully repositioned the business in new client segment
  • Won 34 FX industry awards over 6 years and changed market perception for leadership on key regulatory issues

  • Increased average daily trading volume to $98.6 billion in June 2012 from $15 billion in 2008

  • Retained most staff and minimized account losses to competitors

  • Increased media coverage 50% including Tier-1 publications like the Wall Street Journal, Financial Times and Dow Jones
“I had the pleasure of working with Lenore on a number of significant business initiatives. She was instrumental in developing FXall’s strategic messaging, clarifying our values and managing marketing and communications to all our stakeholders for our acquisition of LavaFX, successful IPO on the NYSE and subsequent acquisition by Thomson Reuters. Lenore is a consummate professional and a highly collaborative partner. I would not hesitate to work with her again or recommend her to anyone looking to differentiate their business from the competition.”
Phil Weisberg, Managing Director, Global Head of Foreign Exchange, Thomson Reuters (formerly CEO of FXall)