Project Description

International Securities Exchange (ISE)

  • ISE Stock Exchange was selected as the exchange name
  • MidPoint Match was the functionality name that described the innovative matching capabilities.
  • Strong strategic positioning and extensive market outreach were planned that combined highly targeted messaging describing customer benefits which helped to increase awareness.
  • A unique advertising campaigns was developed to reinforce the ISE’s strong branding and market leadership position and highlight key distinguishing elements of the unique dark pool and fully displayed market business model to generate market publicity.
  • ISE successfully launched the ISE Stock Exchange in 2006, one of the first new exchanges in over a decade.
  • The comprehensive high impact marketing and go-to-market campaign generated significant market awareness that helped drive initial client adoption.
  • ISE subsequently successful sold ISE Stock Exchange to Direct Edge Holdings in 2008.