Chief Launch Officer and President
Launch Warrior was founded by Lenore Kantor, a branding and launch expert who has introduced more than 100 new products, services and business processes across a wide range of technology and financial services companies over 20+ years. A hands-on executive, she has built new product management and marketing communications functions from scratch, led international teams and budgets both large and small. Prior to founding Launch Warrior, Lenore was Global Head of Market Positioning and Industry Relations for Thomson Reuters, following its acquisition of FXall, where Lenore was Head of Marketing and Communications and had assisted taking the company public.
Lenore has spearheaded the design and launch of multiple technology products including new websites, trading platforms, reporting tools, workflow automation systems and a stock exchange across earlier executive marketing and product management roles at Morgan Stanley, International Securities Exchange (ISE), BNY Brokerage (now ConvergEx) and The Bank of New York (now BNY Mellon). She obtained her Series 7 and 63 licenses (now lapsed) and served as a Board Member of the Financial Communications Society (FCS), a select group of financial services marketing executives. Lenore is a member of the Entrepreneurial Sounding Board for the Eugene Lang Entrepreneurship Center at Columbia Business School and a mentor for Startupbootcamp and Almaworks, the CORE (Columbia Organization of Rising Entrepreneurs) accelerator program.
Lenore is unique in both her fierce compassion, as well as her experience, energy and strong creativity. The companies she has represented and her creative advertising and media strategy work have won multiple industry awards (38 total in the last 7 years). She appears regularly in marketing forums and industry panels as a subject matter expert and leads workshops for startup accelerators and professional organizations around communications, branding, marketing strategy and product launches. Lenore has been a spokesperson for 2 publicly listed companies and quoted on behalf of clients in Dow Jones, the Wall Street Journal, Traders Magazine, Financial News, Global Finance, and Pension Funds journals. She has also been a judge for JFAM and the FCS Portfolio Awards.
Lenore’s unique multi-disciplinary approach has been shaped by distinctive training, including an MBA from Columbia Business School; a psychology degree from University of Pennsylvania; design training from the Art Center College of Design and ESADE Business School; and coaching certification from the Empowerment Institute. Her direct approach, professionalism, engaging style and international experience enable her to work effectively across all types of organizations, with both teams and individuals.