We know why launches misfire and how you can avoid potential traps and troubleshoot challenges you may be facing. This second article in our LAUNCH LAPSE series helps you figure out how to respond when customers aren't buying what you're selling.
So many business and product launches start with the best intentions and then they somehow get sidelined. There are multiple ways this can happen. This is the first in a series of articles about potential Launch Lapses and how to anticipate and fix them. What happens when you get no response to your launch?
While many companies and leaders think their business brand is the corporate name and logo, branding encompasses much more than that. Your brand is the impression that anyone who interacts with your company forms based on their experiences with your business. It is the sum total of all your customer touch-points and interactions. Are you fully aware of all the aspects of your brand that impact your sales and influence users so that you can have more leverage?
Can you easily describe what you do for clients in 1 sentence? Is the way you summarize your offering and what you do the same as your head of sales, COO and CFO? Does your company have a consistent story that explains your value proposition to your target clients? Companies that lack a clear message can hurt their impact. Learn how to quickly tell if your company has a messaging challenge
As a founder or leadership team, you are setting the vision and agenda for your your company's growth. When you decide to consider possible exit strategies, such as a merger, acquisition or IPO, here are areas that you should be considering for your company and preparing yourself. These comments were from our recent LaunchTalks founder roundtable.
As your company grows, it may be time to plan a possible exit strategy, such as a merger, acquisition or IPO. This article looks at financial and other considerations that companies should understand to prepare their organizations. These comments were from our recent LaunchTalks founder roundtable. Check out this post to learn more about what founders should think about before considering an exit.
As companies reach a certain point in their growth, an exit strategy can be an important milestone or the next natural stage in the business evolution. It’s important to consider investments that can help to scale the business and expand distribution to get to the next level or bring in new management, for example through a merger, acquisition or capital raising. Here’s a summary of when an exit makes sense and what founders should be thinking about from our recent LaunchTalks founder roundtable.
Your company has reached the stage in its growth when you are considering possible exit strategies for your business evolution. This article looks at the timing, risks and financial considerations that companies should understand to prepare their organizations for a merger, acquisition or capital raising. These comments were from our recent LaunchTalks founder roundtable.
Communication is an often overlooked part of any launch event or corporate change. Once the product is built, it still needs to be promoted and sold to generate interest, incentivize trial, drive user adoption and gain traction. In addition to focusing on bringing your product live or completing your transaction - make sure that your message gets out. Get key stakeholders involved in every stage of your new initiative and launch event so they understand their role and its impact. Here are some considerations for maximizing your impact.
All too often, fintech companies focus on product without understanding customers. What if customers were at the heart of every aspect of your product design? We interviewed Vicki Zhou, Co-Founder and Co-CEO of WiseBanyan, which has built a successful mission-driven company completely product-focused, but not at the expense of its clients. Here are some insights on their unique approach to growth.