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Launch Lapse – When You Don’t Get the Response You Want

So many business and product launches start with the best intentions and then they somehow get sidelined.  There are multiple ways this can happen.  This is the first in a series of articles about potential Launch Lapses and how to anticipate and fix them.  What happens when you get no response to your launch?

By | July 5, 2017|Branding, Communications, Leadership, Marketing|0 Comments

Do You Care About Your Brand?

While many companies and leaders think their business brand is the corporate name and logo, branding encompasses much more than that. Your brand is the impression that anyone who interacts with your company forms based on their experiences with your business. It is the sum total of all your customer touch-points and interactions. Are you fully aware of all the aspects of your brand that impact your sales and influence users so that you can have more leverage?

By | May 24, 2017|Branding, Communications, Marketing, Sales|0 Comments

What’s Your Message? A Consistent Story Will Increase Sales

Can you easily describe what you do for clients in 1 sentence? Is the way you summarize your offering and what you do the same as your head of sales, COO and CFO? Does your company have a consistent story that explains your value proposition to your target clients? Companies that lack a clear message can hurt their impact. Learn how to quickly tell if your company has a messaging challenge

By | May 22, 2017|Branding, Communications, Marketing|0 Comments

Founder’s Perspective – Preparing for An Exit

As a founder or leadership team, you are setting the vision and agenda for your your company's growth. When you decide to consider possible exit strategies, such as a merger, acquisition or IPO, here are areas that you should be considering for your company and preparing yourself. These comments were from our recent LaunchTalks founder roundtable.

Why Exit From Your Business?

As companies reach a certain point in their growth, an exit strategy can be an important milestone or the next natural stage in the business evolution. It’s important to consider investments that can help to scale the business and expand distribution to get to the next level or bring in new management, for example through a merger, acquisition or capital raising. Here’s a summary of when an exit makes sense and what founders should be thinking about from our recent LaunchTalks founder roundtable.

Launch Leader Profile – A Great Product and Clear Mission Win Clients

All too often, fintech companies focus on product without understanding customers. What if customers were at the heart of every aspect of your product design? We interviewed Vicki Zhou, Co-Founder and Co-CEO of WiseBanyan, which has built a successful mission-driven company completely product-focused, but not at the expense of its clients. Here are some insights on their unique approach to growth.

Launch Leader Profile – Letting Referrals Drive Growth

Leveraging a strong brand and client endorsements is a highly effective way to drive organic growth. Increasingly fintech companies are applying this strategy and also seeing the value of doing well by doing good. Vicki Zhou, Co-Founder and Co-CEO of WiseBanyan, has great insights from her experience building WiseBanyan into a great product that is extremely focused on its mission and on customers. Outlined below is WiseBanyan's referral strategy.

By | December 16, 2016|Branding, Communications, Financial Services, Innovation, Marketing, Sales|0 Comments

What’s Your Launch Plan?

Any new initiative requires a launch plan. Preparing properly for a launch in advance can pay dividends in ensuring its success. Here are some guidelines for the pre-launch process.

By | November 4, 2016|Branding, Communications, Innovation, Launch, Marketing, Start-up|0 Comments

Website Update? Things To Think About

So it's time to update your website and refresh your brand. How do you make your website redesign process smooth and successful? Here are some lessons learned from our extensive experience updating websites over the past 20 years that we would like to share. Keep these in mind as you approach your website refresh.

By | August 23, 2016|Branding, Communications, Design, Launch, Marketing, Technology|0 Comments