Innovation

/Innovation

Creating an Innovative Culture

How can we be more innovative and why does it matter?  Innovative companies are focused on client needs and able to respond more quickly to market changes.  Innovation and change are closely related to growth and expansion, which everyone wants more of.  As a marketer and product launch expert, we consider mastering launching and innovation as the keys to growth. 

By | September 6, 2018|Coaching, Communications, Innovation, Launch, Leadership, Marketing, Start-up|0 Comments

Structuring Partnerships for Success

Here are some helpful recommendations about how to be successful using Partnerships with Technology Platforms to offer additional services from my comments at a Financial Innovation Summit. Keep these in mind as you look to leverage partnership agreements to accelerate your growth.

Why Boundaries Matter

Here are some thoughts on how to create better boundaries for yourself from the recent Balance & Boundaries workshop we led. By learning to connect with what we care about and speaking our truth, we can create balance and have healthier relationships. Both depend upon R*E*S*P*E*C*T.  Boundaries = Respect. It all starts with communication, connection and confidence. 

By | April 5, 2018|Innovation, Launch, Leadership, Start-up|0 Comments

Launch Leadership Profile: Building The Right Team

A challenge that startups and high growth businesses face is finding the right talent – from identifying the right skill set to attracting and retaining the best people.  Many get it wrong and struggle through this process, learning the hard way from experience about what works and what doesn’t. Here are some tips from my friend and fellow Brooklynite, David Osborne, who founded Team Theory to help startups build great teams.

By | January 3, 2018|Branding, Coaching, Innovation, Leadership, Start-up|0 Comments

Launch Leader Profile – Mastering Enterprise Sales

Many businesses want to sell into large corporations, such as banks, asset managers and hedge funds, to boost their growth and user adoption. While large enterprise sales can certainly be profitable, unique skills and different tactics are required to successfully win large deals.  Learn more from Mark Birch, Enterprise Sales Executive at Stack Overflow about what is needed to be successful at enterprise sales. 

Culture’s Impact – Finding Common Ground

What's the price you pay for where you work?  Sure, you may get a paycheck if you're an employee or your clients pay you as an independent contractor, but does that cover how you feel at the end of the day?

By | December 4, 2017|Branding, Coaching, Communications, Innovation, Launch|0 Comments

Launch Lapse – When Staff Are Not Engaged

Many launches are dead on arrival. You anticipate a big push, but somehow they fall flat. It can be so upsetting, and yet these challenges may be averted. Let us help you avoid the potential traps and troubleshoot the challenges that can crop up as you look to translate your big idea to reality. This is the third article in our LAUNCH LAPSE series to help you align your staff to drive growth.

By | September 5, 2017|Communications, Innovation, Launch, Leadership, Marketing, Sales, Start-up|0 Comments

Launch Lapse – When You’re Not Winning Customers

We know why launches misfire and how you can avoid potential traps and troubleshoot challenges you may be facing.  This second article in our LAUNCH LAPSE series helps you figure out how to respond when customers aren't buying what you're selling.

By | August 7, 2017|Communications, Design, Innovation, Launch, Marketing, Sales, Start-up|0 Comments

Launch Leader Profile – A Great Product and Clear Mission Win Clients

All too often, fintech companies focus on product without understanding customers. What if customers were at the heart of every aspect of your product design? We interviewed Vicki Zhou, Co-Founder and Co-CEO of WiseBanyan, which has built a successful mission-driven company completely product-focused, but not at the expense of its clients. Here are some insights on their unique approach to growth.

Launch Leader Profile – Letting Referrals Drive Growth

Leveraging a strong brand and client endorsements is a highly effective way to drive organic growth. Increasingly fintech companies are applying this strategy and also seeing the value of doing well by doing good. Vicki Zhou, Co-Founder and Co-CEO of WiseBanyan, has great insights from her experience building WiseBanyan into a great product that is extremely focused on its mission and on customers. Outlined below is WiseBanyan's referral strategy.

By | December 16, 2016|Branding, Communications, Financial Services, Innovation, Marketing, Sales|0 Comments