Launch

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What matters? How to Focus on the Right Priorities

Are you focused on the right actions?  With so many opportunities, possibilities and ideas to pursue - how does one choose?  How do you know if you are applying your limited resources of time, money and people to the right activities and investments?  Here are some planning guidelines to get you on the right track.

By | October 17, 2017|Coaching, Communications, Launch, Marketing, Sales|0 Comments

Launch Lapse – When Staff Are Not Engaged

Many launches are dead on arrival. You anticipate a big push, but somehow they fall flat. It can be so upsetting, and yet these challenges may be averted. Let us help you avoid the potential traps and troubleshoot the challenges that can crop up as you look to translate your big idea to reality. This is the third article in our LAUNCH LAPSE series to help you align your staff to drive growth.

By | September 5, 2017|Communications, Innovation, Launch, Leadership, Marketing, Sales, Start-up|0 Comments

Launch Lapse – When You’re Not Winning Customers

We know why launches misfire and how you can avoid potential traps and troubleshoot challenges you may be facing.  This second article in our LAUNCH LAPSE series helps you figure out how to respond when customers aren't buying what you're selling.

By | August 7, 2017|Communications, Design, Innovation, Launch, Marketing, Sales, Start-up|0 Comments

Founder’s Perspective – Preparing for An Exit

As a founder or leadership team, you are setting the vision and agenda for your your company's growth. When you decide to consider possible exit strategies, such as a merger, acquisition or IPO, here are areas that you should be considering for your company and preparing yourself. These comments were from our recent LaunchTalks founder roundtable.

Preparing Your Company for An Exit Strategy

As your company grows, it may be time to plan a possible exit strategy, such as a merger, acquisition or IPO. This article looks at financial and other considerations that companies should understand to prepare their organizations. These comments were from our recent LaunchTalks founder roundtable. Check out this post to learn more about what founders should think about before considering an exit.

By | February 2, 2017|Communications, Exit, Financial Services, Launch, Marketing|0 Comments

Why Exit From Your Business?

As companies reach a certain point in their growth, an exit strategy can be an important milestone or the next natural stage in the business evolution. It’s important to consider investments that can help to scale the business and expand distribution to get to the next level or bring in new management, for example through a merger, acquisition or capital raising. Here’s a summary of when an exit makes sense and what founders should be thinking about from our recent LaunchTalks founder roundtable.

Managing the Risk and Timing of an Exit

Your company has reached the stage in its growth when you are considering possible exit strategies for your business evolution. This article looks at the timing, risks and financial considerations that companies should understand to prepare their organizations for a merger, acquisition or capital raising. These comments were from our recent LaunchTalks founder roundtable.

By | February 1, 2017|Communications, Exit, Financial Services, Launch, Marketing, Technology|0 Comments

Communicate Effectively – Drive Your Launch

Communication is an often overlooked part of any launch event or corporate change. Once the product is built, it still needs to be promoted and sold to generate interest, incentivize trial, drive user adoption and gain traction. In addition to focusing on bringing your product live or completing your transaction - make sure that your message gets out. Get key stakeholders involved in every stage of your new initiative and launch event so they understand their role and its impact. Here are some considerations for maximizing your impact.

By | December 27, 2016|Communications, Launch, Marketing, Start-up|0 Comments

Launch Leader Profile – A Great Product and Clear Mission Win Clients

All too often, fintech companies focus on product without understanding customers. What if customers were at the heart of every aspect of your product design? We interviewed Vicki Zhou, Co-Founder and Co-CEO of WiseBanyan, which has built a successful mission-driven company completely product-focused, but not at the expense of its clients. Here are some insights on their unique approach to growth.

What’s Your Launch Plan?

Any new initiative requires a launch plan. Preparing properly for a launch in advance can pay dividends in ensuring its success. Here are some guidelines for the pre-launch process.

By | November 4, 2016|Branding, Communications, Innovation, Launch, Marketing, Start-up|0 Comments