Here are highlights from Lenore Kantor's recent interview for the CEO Talks Series on Create Your Life, Kevin Brown’s radio show and podcast, along with Eric Fondren, CEO and Founder of iTell.io.
Many businesses want to sell into large corporations, such as banks, asset managers and hedge funds, to boost their growth and user adoption. While large enterprise sales can certainly be profitable, unique skills and different tactics are required to successfully win large deals. Learn more from Mark Birch, Enterprise Sales Executive at Stack Overflow about what is needed to be successful at enterprise sales.
Are you focused on the right actions? With so many opportunities, possibilities and ideas to pursue - how does one choose? How do you know if you are applying your limited resources of time, money and people to the right activities and investments? Here are some planning guidelines to get you on the right track.
Many launches are dead on arrival. You anticipate a big push, but somehow they fall flat. It can be so upsetting, and yet these challenges may be averted. Let us help you avoid the potential traps and troubleshoot the challenges that can crop up as you look to translate your big idea to reality. This is the third article in our LAUNCH LAPSE series to help you align your staff to drive growth.
We know why launches misfire and how you can avoid potential traps and troubleshoot challenges you may be facing. This second article in our LAUNCH LAPSE series helps you figure out how to respond when customers aren't buying what you're selling.
So many business and product launches start with the best intentions and then they somehow get sidelined. There are multiple ways this can happen. This is the first in a series of articles about potential Launch Lapses and how to anticipate and fix them. What happens when you get no response to your launch?
While many companies and leaders think their business brand is the corporate name and logo, branding encompasses much more than that. Your brand is the impression that anyone who interacts with your company forms based on their experiences with your business. It is the sum total of all your customer touch-points and interactions. Are you fully aware of all the aspects of your brand that impact your sales and influence users so that you can have more leverage?
Can you easily describe what you do for clients in 1 sentence? Is the way you summarize your offering and what you do the same as your head of sales, COO and CFO? Does your company have a consistent story that explains your value proposition to your target clients? Companies that lack a clear message can hurt their impact. Learn how to quickly tell if your company has a messaging challenge
As a founder or leadership team, you are setting the vision and agenda for your your company's growth. When you decide to consider possible exit strategies, such as a merger, acquisition or IPO, here are areas that you should be considering for your company and preparing yourself. These comments were from our recent LaunchTalks founder roundtable.
As your company grows, it may be time to plan a possible exit strategy, such as a merger, acquisition or IPO. This article looks at financial and other considerations that companies should understand to prepare their organizations. These comments were from our recent LaunchTalks founder roundtable. Check out this post to learn more about what founders should think about before considering an exit.