Sales

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Building the Brand that is “You”

What is your brand? The way people perceive you.  Here are some questions to help you define your personal and professional brand.

By | October 11, 2018|Branding, Coaching, Communications, Launch, Leadership, Sales|0 Comments

Structuring Partnerships for Success

Here are some helpful recommendations about how to be successful using Partnerships with Technology Platforms to offer additional services from my comments at a Financial Innovation Summit. Keep these in mind as you look to leverage partnership agreements to accelerate your growth.

CEO Business Tips – Create Your Life Radio Show Highlights

Here are highlights from Lenore Kantor's recent interview for the CEO Talks Series on Create Your Life, Kevin Brown’s radio show and podcast, along with Eric Fondren, CEO and Founder of iTell.io. 

By | January 3, 2018|Branding, Coaching, Communications, Launch, Marketing, Sales, Start-up|0 Comments

Launch Leader Profile – Mastering Enterprise Sales

Many businesses want to sell into large corporations, such as banks, asset managers and hedge funds, to boost their growth and user adoption. While large enterprise sales can certainly be profitable, unique skills and different tactics are required to successfully win large deals.  Learn more from Mark Birch, Enterprise Sales Executive at Stack Overflow about what is needed to be successful at enterprise sales. 

What matters? How to Focus on the Right Priorities

Are you focused on the right actions?  With so many opportunities, possibilities and ideas to pursue - how does one choose?  How do you know if you are applying your limited resources of time, money and people to the right activities and investments?  Here are some planning guidelines to get you on the right track.

By | October 17, 2017|Coaching, Communications, Launch, Marketing, Sales|0 Comments

Launch Lapse – When Staff Are Not Engaged

Many launches are dead on arrival. You anticipate a big push, but somehow they fall flat. It can be so upsetting, and yet these challenges may be averted. Let us help you avoid the potential traps and troubleshoot the challenges that can crop up as you look to translate your big idea to reality. This is the third article in our LAUNCH LAPSE series to help you align your staff to drive growth.

By | September 5, 2017|Communications, Innovation, Launch, Leadership, Marketing, Sales, Start-up|0 Comments

Launch Lapse – When You’re Not Winning Customers

We know why launches misfire and how you can avoid potential traps and troubleshoot challenges you may be facing.  This second article in our LAUNCH LAPSE series helps you figure out how to respond when customers aren't buying what you're selling.

By | August 7, 2017|Communications, Design, Innovation, Launch, Marketing, Sales, Start-up|0 Comments

Do You Care About Your Brand?

While many companies and leaders think their business brand is the corporate name and logo, branding encompasses much more than that. Your brand is the impression that anyone who interacts with your company forms based on their experiences with your business. It is the sum total of all your customer touch-points and interactions. Are you fully aware of all the aspects of your brand that impact your sales and influence users so that you can have more leverage?

By | May 24, 2017|Branding, Communications, Marketing, Sales|0 Comments

Launch Leader Profile – A Great Product and Clear Mission Win Clients

All too often, fintech companies focus on product without understanding customers. What if customers were at the heart of every aspect of your product design? We interviewed Vicki Zhou, Co-Founder and Co-CEO of WiseBanyan, which has built a successful mission-driven company completely product-focused, but not at the expense of its clients. Here are some insights on their unique approach to growth.

Launch Leader Profile – Letting Referrals Drive Growth

Leveraging a strong brand and client endorsements is a highly effective way to drive organic growth. Increasingly fintech companies are applying this strategy and also seeing the value of doing well by doing good. Vicki Zhou, Co-Founder and Co-CEO of WiseBanyan, has great insights from her experience building WiseBanyan into a great product that is extremely focused on its mission and on customers. Outlined below is WiseBanyan's referral strategy.

By | December 16, 2016|Branding, Communications, Financial Services, Innovation, Marketing, Sales|0 Comments