How can we be more innovative and why does it matter? Innovative companies are focused on client needs and able to respond more quickly to market changes. Innovation and change are closely related to growth and expansion, which everyone wants more of. As a marketer and product launch expert, we consider mastering launching and innovation as the keys to growth.
Here are some thoughts on how to create better boundaries for yourself from the recent Balance & Boundaries workshop we led. By learning to connect with what we care about and speaking our truth, we can create balance and have healthier relationships. Both depend upon R*E*S*P*E*C*T. Boundaries = Respect. It all starts with communication, connection and confidence.
Here are some insight on hiring co-founders and building a team from a recent Founder's Leadership Roundtable led by Lenore at Galvanize around the challenges that startups regularly face.
A challenge that startups and high growth businesses face is finding the right talent – from identifying the right skill set to attracting and retaining the best people. Many get it wrong and struggle through this process, learning the hard way from experience about what works and what doesn’t. Here are some tips from my friend and fellow Brooklynite, David Osborne, who founded Team Theory to help startups build great teams.
Here are highlights from Lenore Kantor's recent interview for the CEO Talks Series on Create Your Life, Kevin Brown’s radio show and podcast, along with Eric Fondren, CEO and Founder of iTell.io.
Many launches are dead on arrival. You anticipate a big push, but somehow they fall flat. It can be so upsetting, and yet these challenges may be averted. Let us help you avoid the potential traps and troubleshoot the challenges that can crop up as you look to translate your big idea to reality. This is the third article in our LAUNCH LAPSE series to help you align your staff to drive growth.
We know why launches misfire and how you can avoid potential traps and troubleshoot challenges you may be facing. This second article in our LAUNCH LAPSE series helps you figure out how to respond when customers aren't buying what you're selling.
Communication is an often overlooked part of any launch event or corporate change. Once the product is built, it still needs to be promoted and sold to generate interest, incentivize trial, drive user adoption and gain traction. In addition to focusing on bringing your product live or completing your transaction - make sure that your message gets out. Get key stakeholders involved in every stage of your new initiative and launch event so they understand their role and its impact. Here are some considerations for maximizing your impact.
All too often, fintech companies focus on product without understanding customers. What if customers were at the heart of every aspect of your product design? We interviewed Vicki Zhou, Co-Founder and Co-CEO of WiseBanyan, which has built a successful mission-driven company completely product-focused, but not at the expense of its clients. Here are some insights on their unique approach to growth.
Any new initiative requires a launch plan. Preparing properly for a launch in advance can pay dividends in ensuring its success. Here are some guidelines for the pre-launch process.