Most tech startups need to raise money, but many founders are often least prepared for this task. While getting customers can be challenging, asking investors for money requires a further level of skill and presentation mastery that few naturally possess. Here are some investor pitching tips culled from my observations at the AlmaWorks Accelerator Demo Day, where I was a mentor to startup founders.
Scaling a business requires many skills and areas of expertise. Our recent LaunchTalks panel covered several key elements that startups need to take into consideration from a legal, financial, human resources administration and marketing perspective.
Have you thought about your community lately? Do you even have one? If you're not sure, perhaps you should think about building one. By community, I'm not talking about your peeps or your tribe - I mean your users, the people your business is interacting with on a regular basis and ideally these should be your supporters. Here are some things to be thinking about in relation to your community.
I've been attending SXSW, the interactive extravaganza in Austin, TX for the past few years and it never fails to engage and overwhelm. Here are some of my impressions and observations about what worked this year.
Content is at the core of any good marketing strategy - it is what distinguishes your brand from the competition. Are you doing something distinctive that differentiates you from everyone else. Formerly known as "thought leadership", content is now anything that tells a story (a meme, tweet, video, comment, etc...) or is something that people choose to read, watch or listen to vs. something that gets in their way (like a pop-up ad).
Here are some highlights from a dynamic sales and marketing panel that I spoke on for 20 UK fintech companies that are looking to enter or expand their presence in the US market at the UKTI Trade Mission.
Let it be said, I love a good app! With the new year approaching, I've decided to get a jump on my resolutions so I actually gain some traction and really make them happen. No surprise, health and wellness are at the top of my list, right next to making my business a success. In the spirit of growth and learning, I thought I would share what I've been using and would appreciate any other suggestions that are also helpful.
Business owners wear many hats - CEO, CFO, COO, CTO, CRO. Finance, operations, technology, revenues, you name it, we are responsible for it. I met recently with several entrepreneurs at our monthly Warrior Wednesday Business Owner Breakfast to discuss how to manage their work and life gracefully. Here is a recap of some of the valuable insights that were shared.
Here's a recap of the recent FinTech Startups Meetup Panel - APIs Powering the Next Generation of FinTech. It was a very knowledgeable group at the cutting edge of API development with senior representatives from some of the leading companies in cloud-based financial data. The dynamic group covered quite a bit of ground on what it takes to build an ecosystem around your data or niche. These were my take-aways.