Working inside a business can sometimes make it challenging to get perspective and step outside your current operating mode to get fresh insight. Launch Warrior provides deep strategic expertise for clients who are seeking to learn more about how they are perceived, both internally and externally. We can analyze what is working for you and help you to develop a growth blueprint and identify new opportunities.
Leveraging our familiarity with branding, marketing, communications, we can help you to clarify your organization’s vision and values to align this with your overall strategy, messaging and culture. Companies that are clearly aligned convey a more unified and authentic voice and are able to attract and retain both clients and talent through their transparency and ability to effectively convey their value proposition.
Let us help your organization create the right marketing and communications strategy, messages and organizational structures for effective growth and innovation.
- Evaluate and assess current situation
- Clarify future vision, goals and metrics
- Review competitive landscape
“I had the pleasure of working with Lenore on a number of significant business initiatives. She was instrumental in developing FXall’s strategic messaging, clarifying our values and managing marketing and communications to all our stakeholders for our acquisition of LavaFX, successful IPO on the NYSE and subsequent acquisition by Thomson Reuters. Lenore is a consummate professional and a highly collaborative partner. I would not hesitate to work with her again or recommend her to anyone looking to differentiate their business from the competition.” Phil Weisberg, Managing Director, Global Head of Foreign Exchange, Thomson Reuters (formerly CEO of FXall)
Launch Warrior can help your organization with the following:
- OBJECTIVES: define desired outcomes
- BENCHMARKING: competitor / marketing review
- MARKET RESEARCH: evaluate key differentiators
- SUMMARY OF FINDINGS: report on observations
- TEAM COMMUNICATION: share recommendations