We Are Launch Experts

Launch Warrior helps emerging growth and established B2B technology, financial and professional services companies create their vision, tell their story and launch effectively to achieve their goals.  We specialize in business growth, corporate changes and new initiatives where high growth companies often face challenges.  Launching and managing growth can entail organizational changes and critical stakeholder communications to be effective.  When handled well, launches can drive brand awareness, build momentum and increase visibility. Mastering launches successfully can mean the difference between growing your business and adapting to rapidly changing innovation and economic conditions or being passed by the market and overcome by more nimble competitors.  Launches are critical milestones that should be fully leveraged to create momentum.

We Focus On Delivering Results

Our approach is very simple and clearly aligned with helping you accomplish your business objectives:

VISION + STORY + LAUNCH = RESULTS

Our process starts with getting very clear on your objectives (your VISION). We begin with the ends in mind – we want to understand your goals in the short and long term, so that our approach is grounded in clearly defined metrics from the outset that will be used to measure success (your RESULTS).  From this foundation, we can help to clarify your value proposition and define your business positioning and messaging (your STORY).  Then we develop an appropriate execution plan that aligns with your strengths, resources and ambitions (your LAUNCH).

For many companies, management’s expertise is in technical, operational and financial areas, not around marketing and business positioning.  This is where Launch Warrior comes in – we help you focus on what you do best.  We partner with your business to support your marketing and communications so you can focus on your bottom line and execution, without the need for additional in-house resources and head count.

Launch Types and Business Outcomes

Launch Types BUSINESS GROWTH CORPORATE CHANGES    NEW INITIATIVES
Business Challenges
  • Grow sales and revenues
  • Drive client acquisition
  • Build market share
  • Deepen client retention
  • Manage a merger or acquisition
  • Raise capital
  • Handle executive transitions
  • Introduce new leadership vision
  • Enter a new market
  • Introduce new products / services
  • Target new customers
  • Create a new business
Launch Warrior Services
  • Strategic review / recommendations
  • Marketing  /communications tools
  • Competitor differentiation
  • Market research / target clients
  • Website content & design
  • Stakeholder messaging
  • Communications / public relations plan
  • Thought leadership content
  • Executive pitch / presentation coaching
  • IPO / M&A communications
  • Brand architecture & naming
  • Go-to-market launch plan
  • Client engagement plans & strategies
  • Sales toolkits / marketing plans
  • Team strategy facilitation
Results Increase sales, lead generation and customer loyalty with strategic positioning and effective sales tools Develop high impact stakeholder messaging to manage organizational transitions and communicate your story Drive user adoption and increase awareness with effective ‘go-to-market’ plans and execution strategies